Following a strategy phase, Gulf Craft engaged The Superyacht Agency to translate its refreshed brand positioning into visual form. The objective was to develop new, distinctive visual identities for Gulf Craft, Majesty, Nomad, and Oryx, ensuring they reflected each brand’s personality, purpose, and audience while elevating design consistency, legibility, and impact across all marketing and communication touchpoints. The Superyacht Agency created refined visual identities and comprehensive brand guidelines for each Gulf Craft brand. This included updated logos, colour palettes, typefaces, and usage rules, all crafted to express each brand’s unique character. The final designs balanced heritage and innovation, improving clarity, consistency, and premium appeal across print, digital, and physical applications, setting a strong foundation for future campaigns.
