Created for the Italian Yacht Masters, IYM MASTERPIECE reimagined the traditional industry gathering as an immersive, one-day collaborative experience. Hosted at the Yacht Club de Monaco, the event brought together captains, designers, shipyards, brokers, managers and industry partners to exchange ideas, tackle creative challenges and build meaningful connections in an informal, engaging environment.
Designed around participation rather than presentation, the programme blended interactive workshops, team-building activities and networking with an elegant Italian dining experience and live entertainment. The result was a fresh event format that celebrated creativity, collaboration and the craftsmanship at the heart of the superyacht industry.
The Superyacht Agency developed the event identity and delivered the creative direction across branding, digital communications, print collateral, environmental graphics and the on-site experience.
