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Red Ensign Group

Strategy

The Red Ensign Group – the world’s leading group of yacht and ship registries – approached The Superyacht Agency to help them not only understand market perception and positioning, but also to develop refreshed branding, messaging and promotional strategies both for the Red Ensign Group itself and also for its new unified Yacht Code.

After an intensive intelligence and market research phase – which garnered huge engagement – using targeted surveys, qualitative interviews and full data and brand analysis, The Superyacht Agency developed a refreshed brand identity for the Red Ensign Group along with detailed brand guidelines. We then used these to create a marketing strategy, and supporting print and digital collateral, to promote the Group and the Yacht Code to the world.