The major superyacht marina based in La Spezia contacted The Superyacht Agency to evaluate its standing within the Marina market. Appraising the sentiment the target audience has towards their brand and assess the potential for future growth.
The Superyacht Agency has defined how Porto Mirabello is perceived in the market via targeted quantitative and qualitative surveys. This methodology allowed our analysts to highlight what the market perceives are the most important facilities in a marina, and how Porto Mirabello ranks against its key competitors. Furthermore, our team evaluated the potential for the marina, based on a comprehensive fleet and berthing analysis. Our client now has visibility of its strengths and weaknesses, in order to enable effective preparation for its future business strategy.