With new investment and plans for growth in 2016 and beyond, MB92 – already one of the best-known names in superyacht refit – wanted a refreshed brand for all of their communications, as well as a new website and digital communication tools. They approached The Superyacht Agency with a broad remit to update their identity. Our goal was to re-deploy a well-loved and respected brand with updated language and tools suited to today’s modes of communication, including extending that brand to the company’s new acquisition in La Ciotat.
We worked with MB92 to clarify their core belief, from which communication and business tools were then developed. Focusing on their forward-thinking approach to technology and refit, we developed the proposition of MB92 as ‘smart pioneers.’