The Holland Yachting Group represents a carefully selected group of member companies located in The Netherlands. We were appointed to create a new campaign foundation, look and feel and messaging structure for the group to use across all communications to external audiences.
The Netherlands has an unrivalled reputation for yacht building. Heritage, craftsmanship, innovation and partnership are all traits internationally associated with Holland and Dutch ship building. This created the perfect foundation for the new campaign and a flexible messaging system that placed these values at the heart of all communications and reinforces their market position to raise awareness among new target groups focused on high-end lifestyle segments.