We help our clients stand out in a crowded superyacht landscape with exhaustive research, expert insight, engaging ideas, unique solutions and intelligent execution.

Projects

A sample of our work

We work for a number of clients to a wide variety of briefs across all four of our cornerstones. Explore a short selection of relevant work, and visit our portfolio to see the full scope of our Agency proposition.

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De Basto Designs

Creative

Feadship

Campaign

One Ocean

Identity

Red Ensign Group

Strategy

Sevenstar

Event

5

Intelligence

We can help you make sense of the superyacht market with intelligent services tailored to your needs. By combining the unrivalled expertise of The Superyacht Group’s editors and analysts with the strategic thinking of our Agency team, we can deliver the research, methodology and analysis that can support anything from a business plan or an economic impact study to a brand and communications strategy or a market positioning assessment.

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Intelligence

We can help you make sense of the superyacht market with intelligent services tailored to your needs. By combining the unrivalled expertise of The Superyacht Group’s editors and analysts with the strategic thinking of our Agency team, we can deliver the research, methodology and analysis that can support anything from a business plan or an economic impact study to a brand and communications strategy or a market positioning assessment.

Read more

Strategy

Understanding where you want to be – and knowing how to get there – is perhaps the most important part of a strategy, whether it concerns business development, brand positioning, or market awareness. By combining the insight gleaned from our market-leading data and intelligence proposition with our unparalleled sector knowledge and unrivalled strategic and creative team experience, we develop business, brand and marketing strategies that are consistently effective and deliver results.

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Creative

The superyacht market is made up of a diverse mix of brands and marketing collateral that has, over the years, followed a copycat approach. Our team of creatives monitor the market and watch the wider world of branding to bring our client fresh ideas and creative solutions that will stand out and create an impact or get noticed for the right reasons.

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Creative

The superyacht market is made up of a diverse mix of brands and marketing collateral that has, over the years, followed a copycat approach. Our team of creatives monitor the market and watch the wider world of branding to bring our client fresh ideas and creative solutions that will stand out and create an impact or get noticed for the right reasons.

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Events

We create bespoke events that deliver value, customers and loyalty. From forums, parties, and sit-down dining experiences to think tanks, workshops and pop-ups, we realise the importance of bringing customers together for a strategic purpose, not just a social gathering. People say there are too many events in the calendar – we say there are not enough quality customer experiences.

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Who we work for

BermudaBlohm+VossBNP ParibasCamper & Nicholsons InternationalChristophe HarbourDebasto
DeloitteFerretti GroupFraser YachtsFTHeesenHISWA
IGY MarinasInmarsatKnight FrankKPMGLloyds RegisterMonaco Marine
OceancoPendennisPorto MirabelloRed Ensign GroupThe EconomistVripack

I have reviewed the McMullen & Wing corporate book and I cannot fault it, it’s fabulous. The Superyacht Agency did a great job, with very little time, and always working with a smile

MICHAEL EAGLEN
MCMULLEN & WING

The Superyacht Agency grasped the brief immediately, executed it professionally, on time and within budget. Their writers, photographers and designers are all of the highest calibre

PATRICK COOTE
MARKETING DIRECTOR

Who we are

Martin Redmayne

Martin Redmayne

Chairman

Charlotte Thomas

Charlotte Thomas

Creative Director

Olivia Gorsuch

Olivia Gorsuch

Art Director

Jack Slater

Jack Slater

Designer

Kim Podmore

Kim Podmore

Brand Strategist

Emily Mincer

Emily Mincer

Events Director

Ella Tennant

Ella Tennant

Bespoke Project and Events Executive

Russel Cockerton

Russel Cockerton

Head of Intelligence

Will Mathieson

Will Mathieson

Editorial & Intelligence Director

Jack Roberts

Jack Roberts

Marketing Strategist

Gemma Cassidy

Gemma Cassidy

Digital Manager

Martin Redmayne

Martin Redmayne

Chairman

Charlotte Thomas

Charlotte Thomas

Creative Director

Olivia Gorsuch

Olivia Gorsuch

Art Director

Jack Slater

Jack Slater

Designer

Kim Podmore

Kim Podmore

Brand Strategist

Emily Mincer

Emily Mincer

Events Director

Ella Tennant

Ella Tennant

Bespoke Project and Events Executive

Russel Cockerton

Russel Cockerton

Head of Intelligence

Will Mathieson

Will Mathieson

Editorial & Intelligence Director

Jack Roberts

Jack Roberts

Marketing Strategist

Gemma Cassidy

Gemma Cassidy

Digital Manager