We help our clients stand out in a crowded superyacht landscape with exhaustive research, expert insight, engaging ideas, unique solutions and intelligent execution.

About us

Drawing on the unparalleled depth of knowledge and experience within The Superyacht Group, The Superyacht Agency’s team of brilliant creatives, analysts, event planners, digital experts and marketing consultants combine four cornerstones – Intelligence, Strategy, Creative and Events – to deliver the most effective campaigns and strategies. We are based on the vibrant Northcote Road in London, so drop by for a coffee (or a beer depending on the time of day), and a chat about how we can help you.

About us

Drawing on the unparalleled depth of knowledge and experience within The Superyacht Group, The Superyacht Agency’s team of brilliant creatives, analysts, event planners, digital experts and marketing consultants combine four cornerstones – Intelligence, Strategy, Creative and Events – to deliver the most effective campaigns and strategies. We are based on the vibrant Northcote Road in London, so drop by for a coffee (or a beer depending on the time of day), and a chat about how we can help you.

Intelligence

We can help you make sense of the superyacht market with intelligent services tailored to your needs. By combining the unrivalled expertise of The Superyacht Group's editors and analysts with the strategic thinking of our Agency team, we can deliver the research, methodology and analysis that can support anything from a business plan or an economic impact study to a brand and communications strategy or a market positioning assessment.

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Strategy

Understanding where you want to be – and knowing how to get there – is perhaps the most important part of a strategy, whether it concerns business development, brand positioning, or market awareness. By combining the insight gleaned from our market-leading data and intelligence proposition with our unparalleled sector knowledge and unrivalled strategic and creative team experience, we develop business, brand and marketing strategies that are consistently effective and deliver results.

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Strategy

Understanding where you want to be – and knowing how to get there – is perhaps the most important part of a strategy, whether it concerns business development, brand positioning, or market awareness. By combining the insight gleaned from our market-leading data and intelligence proposition with our unparalleled sector knowledge and unrivalled strategic and creative team experience, we develop business, brand and marketing strategies that are consistently effective and deliver results.

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Creative

The superyacht market is made up of a diverse mix of brands and marketing collateral that has, over the years, followed a copycat approach. Our team of creatives monitor the market and watch the wider world of branding to bring our client fresh ideas and creative solutions that will stand out and create an impact or get noticed for the right reasons.

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Events

We create bespoke events that deliver value, customers and loyalty. From forums, parties, and sit-down dining experiences to think tanks, workshops and pop-ups, we realise the importance of bringing customers together for a strategic purpose, not just a social gathering. People say there are too many events in the calendar – we say there are not enough quality customer experiences.

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Events

We create bespoke events that deliver value, customers and loyalty. From forums, parties, and sit-down dining experiences to think tanks, workshops and pop-ups, we realise the importance of bringing customers together for a strategic purpose, not just a social gathering. People say there are too many events in the calendar – we say there are not enough quality customer experiences.

Read more

Our Work

Who we work for

BermudaBlohm+VossBNP ParibasCamper & Nicholsons InternationalChristophe HarbourDebasto
DeloitteFerretti GroupFraser YachtsFTHeesenHISWA
IGY MarinasInmarsatKnight FrankKPMGLloyds RegisterMonaco Marine
OceancoPendennisPorto MirabelloRed Ensign GroupThe EconomistVripack

I have reviewed the McMullen & Wing corporate book and I cannot fault it, it’s fabulous. The Superyacht Agency did a great job, with very little time, and always working with a smile

MICHAEL EAGLEN
MCMULLEN & WING

The Superyacht Agency grasped the brief immediately, executed it professionally, on time and within budget. Their writers, photographers and designers are all of the highest calibre

PATRICK COOTE
MARKETING DIRECTOR

Who we are

Charlotte Gipson

Charlotte Gipson

Research Analyst

Martin Redmayne

Martin Redmayne

Chairman

Jack Slater

Jack Slater

Designer

Charlotte Gipson

Charlotte Gipson

Research Analyst

Martin Redmayne

Martin Redmayne

Chairman

Jack Slater

Jack Slater

Designer

How can we
help you?

Work with us